ATLANTA, GA—Ticket Alternative was picked to handle ticket sales for the cage fighting event "Blue Collar Brawlin'" at the Fort Smith Convention Center. Unbeknownst to TA and its customers the event was all part of Sacha Baron Cohen's latest film.

Billed as an event with “Hot Chicks, $1 Beer and Hardcore Fights”, the event began normally. But, it wasn't long before the fights descended into chaos as competitors began making out with one another. Everyone, including the audience, was duped.

“We are glad that we got the opportunity to be a part of the event,“ said Ticket Alternative President Iain Bluett. "I've been a big fan of Sacha Baron Cohen since the Ali G days. We had no idea that we were part of a movie production. We were definitely duped as well. It's a fun claim to fame.”

Blue Collar Brawlin' will be part of Cohen's new movie based on his original character German fashion reporter Bruno. To read more about this escapade check: www.talive.com.

Ticket Alternative provides a range of ticketing and box office solutions for events of all sizes while maintaining the lowest service charges in the industry. This Atlanta upstart also prints millions of tickets for independent distribution throughout the U.S. and the U.K.

The company is a member of INTIX, GAPTA, IFEA, GFEA, IAAM. In addition, the company has over 200 concurrent clients and 90% client retention for regularly scheduled events. For more information please go to www.ticketalternative.com or call 1-877-725-8849.